Saw a young fella in the camera store yesterday ask for "the film that looks like film" and then buy a disposable for $40 because it "has the aesthetic." Forty dollars! For a plastic camera that'll take 27 underexposed photos of his lunch.
When I started on Kodachrome in 1981 nobody called it an aesthetic. It was just photography. You metered, you thought about it, and you waited a week to find out you'd blown it. Now the whole thing's a costume, and a roll of Ektachrome costs what dinner used to.
That's it. That's the rant. I feel better.