This is why I shoot Ilford. HP5 has been HP5 since I was in short trousers... well, HP5 Plus, but you take my point. Nobody's renaming it 'Harmapan', are they? Are they??
My dad had a theory that every time a company changes the name on the box, the price goes up within the year. He developed this theory about Marathon bars turning into Snickers, which isn't film, but I've never once seen it fail. He also thought the Ilford factory was haunted, which I've never been able to confirm or deny, though I did once visit Mobberley and the woman in the shop was very pale.
To be fair to Kodak, Tri-X is still Tri-X, which is more than I expected from them. My dad shot Tri-X for exactly one summer in 1974 and then went back to FP4 and never spoke of it again.
Anyway. I'll be watching the Ektacolor Pro prices with my dad's theory firmly in mind...